The first time engineers post a design project to Industrial Interface,  they usually don’t write a book about their application.  We get it.  First time on some weird website… why would you waste your time filling out a long form?  When we see these vague projects we reach out to get the details and welcome you to the community.  It’s during that conversation that you really open up. You tell us all about your application, what you’re trying to do, what the big project is, problems you are having, things you’ve tried, etc. Read the rest of this entry »

This post is meant for all the Technical Salespeople who want more business from engineers.

The job of an engineer is to solve complex design problems.  As part of the solution, they are often tasked with finding the right supplier who has the product or service that solves a portion of the problem.  This process usually involves:  (1) Research on what technologies are available and (2) Testing different solutions that they have found from vendors.  This process is where the Engineer can save the most money and make design decisions that make or break a product.

As a salesperson, your job is to make sure that Engineers contact you at the R&D stage so that your solution is tested.  Easier said than done!  Most OEM Representatives have more products than their customers realize, and most Manufacturer’s Representatives have 5 or 10 OEM lines that they represent.  So, how do you make sure that Engineers test your products or services?  Below, I have outlined 5 ways to get more leads and more business from engineers that are looking for you right now! Read the rest of this entry »