Um, that is insanely cool. This Toshiba article delves into the company’s brilliant ad campaign, and how sending a chair to space relates to laptops.

Nova produces wonderful scientific specials. They are compelling, interesting, and timely. Their two hour season premier this year (2009), however, is the greatest piece of scientific television I have ever seen. Since I found it about six months ago, I have watched it a half dozen times to introduce it to my friends and family.
Toshiba sends a chair to the edge of space to market its new Regva SV TVs